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COSMAX · 2025.03

COSMAX OBM Service Promo

Client
COSMAX
Role
Direction · Motion · Comp
Year
2025.03
Scope
Service Promo
The Brief

COSMAX needed to promote its OBM (Original Brand Manufacturing) service to potential private-label clients — an audience of brand founders, not consumers.

The Approach

We framed the film around precision and trust: macro shots of formulation, clean production-line motion graphics, and a tone closer to a manufacturing case study than a beauty ad.

The Outcome

A B2B promo that makes private-label manufacturing feel like a premium partnership, not a commodity service.

The Brief

COSMAX needed to promote its OBM (Original Brand Manufacturing) service to potential private-label clients — an audience of brand founders, not consumers.

The Approach

We framed the film around precision and trust: macro shots of formulation, clean production-line motion graphics, and a tone closer to a manufacturing case study than a beauty ad.

The Outcome

A B2B promo that makes private-label manufacturing feel like a premium partnership, not a commodity service.

Style Frame — Full Width
Process Still 01
Process Still 02
Direction
Hyunjung Kim
Motion Graphic
Hyunjung Kim
Studio
Studio Arteller
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