Client
SPC · SHAKE SHACK
The Brief
SPC's Shake Shack needed a launch film for the BIG SHACK — a double-stacked signature burger — that could carry both appetite appeal and brand premium in a crowded QSR market.
The Approach
We built the film around a single idea: "B is for everything." Each ingredient became its own typographic beat — Bite, Beef, Bun, Balanced, Bigger — letting motion do the selling before the product hero shot lands.
The Outcome
A promo that reads as craving first, information second — designed to move exactly like the burger tastes.
The Brief
SPC's Shake Shack needed a launch film for the BIG SHACK — a double-stacked signature burger — that could carry both appetite appeal and brand premium in a crowded QSR market.
The Approach
We built the film around a single idea: "B is for everything." Each ingredient became its own typographic beat — Bite, Beef, Bun, Balanced, Bigger — letting motion do the selling before the product hero shot lands.
The Outcome
A promo that reads as craving first, information second — designed to move exactly like the burger tastes.
Direction
Hyunjung Kim
Motion Graphic
Hyunjung Kim
Studio
Studio Arteller
