STUDIO ARTELLER.
STUDIO ARTELLER.
← Back to Work
KT M mobile · 2026.03

고객의 삶을 더 가치 있게

Client
KT M mobile
Role
Direction · Motion · Infographic
Year
2026.03
Scope
Brand Promotion
The Brief

KT M mobile needed to explain a redesigned signup-to-activation flow — dense product information — without losing viewers in the first five seconds.

The Approach

We rebuilt each step as a single animated infographic beat, pairing icon-led motion with pacing that never over-explains. Complexity was hidden in rhythm, not in the visuals.

The Outcome

An explainer that makes a multi-step mobile signup feel like a two-step decision.

The Brief

KT M mobile needed to explain a redesigned signup-to-activation flow — dense product information — without losing viewers in the first five seconds.

The Approach

We rebuilt each step as a single animated infographic beat, pairing icon-led motion with pacing that never over-explains. Complexity was hidden in rhythm, not in the visuals.

The Outcome

An explainer that makes a multi-step mobile signup feel like a two-step decision.

Style Frame — Full Width
Process Still 01
Process Still 02
Direction
Hyunjung Kim
Motion Graphic
Hyunjung Kim
Studio
Studio Arteller
Next Project
COSMAX OBM Service Promo
COSMAX OBM Service Promo View Project →